Some Screencaps I made..
In the beginning there was David Beckham. Then there was Cristiano Ronaldo. But for the last two seasons there has only been one name associated with Armani Jeans and Emporio Armani Underwear: Rafael Nadal. You might already be familiar with some of the Ads, you might even have seen one of the billboards – but you’ll never seen Rafael Nadal like this.
To augment the successful Campaign Ads, an action-driven short film was shot. The film’s narrative called upon some genuine acting skills but – just like the modeling – Rafael Nadal took to it like a fish to water.
Speaking about the experience he said “[W]orking with Armani [it] is a new experience. It’s a different world that is very positive for me. I enjoy it a lot.”
Source
To augment the successful Campaign Ads, an action-driven short film was shot. The film’s narrative called upon some genuine acting skills but – just like the modeling – Rafael Nadal took to it like a fish to water.
Speaking about the experience he said “[W]orking with Armani [it] is a new experience. It’s a different world that is very positive for me. I enjoy it a lot.”
The video was shot by the director Johan Renck, drawing on the inspiration from the theme behind this year’s Emporio Armani collection: gritty industrial and urban, grey backgrounds with an ode to film noir.
The video starts with our hero dressed in black tie, in an obvious hurry, running hard through an empty parking lot. Under his arm he has a package.
From a variety of angles, we see him running with long fast strides, undressing as he goes through the garage, and casting all off the garments to the floor. Bow tie, shirt, shoes etc, until he ends up just in his underwear… The rest? Watch for yourselves!
The video starts with our hero dressed in black tie, in an obvious hurry, running hard through an empty parking lot. Under his arm he has a package.
From a variety of angles, we see him running with long fast strides, undressing as he goes through the garage, and casting all off the garments to the floor. Bow tie, shirt, shoes etc, until he ends up just in his underwear… The rest? Watch for yourselves!
Source

Photo: Steven Klein for Armani
Nadal looks aces in his Armani boxer briefs.
Rafael Nadal serves up a sexy racket
Do you get uncomfortable at the photo shoots?
With the shootings? No. The people from Armani are always very nice with me.
What makes you more nervous, a photo shoot or a match?
Preparing for a match, for sure.
Why’s that?
Because with pictures, you can repeat as many times as you want. My real life is the sport. All my life I worked to be a tennis player, to be in a good position of the ranking, to be competitive in all [of] the tournaments. The shootings — these things came because I did well on the tennis court. So I have fun on these things.
How does your girlfriend feel about women all over the world ogling your naked torso?
I never ask her.
It doesn’t come up?
It doesn’t come up, no [chuckles].
What do you think makes a good pair of jeans?
The most important thing is being comfortable. You have to feel good when you put the jeans on.
What about the underwear — do you wear Armani on the court?
All the time.
What kind?
I use the briefs.
Any specific color?
To play tennis, it’s better white [laughs].
I hear you just saw “Mamma Mia,” and you’ve seen “Phantom of the Opera” five times.
Six times now.
Between the Armani ads and being called the “King of Clay,” how do you control your ego?
[Laughs] I think it’s a little bit of a fabrication. I’m a real guy. I have the family always around me. They are not afraid to say anything to me.
SOURCE


Unveiling
Rafaholics added album Rafa at the Armani Event.
Also a few more vids:
viaTennisnakama
via EFE
Armani has yet another giveaway ..Follow Armani on twitter!
Tweet this photo: http://pic.twitter.com/LaiFhlC and @armani to enter to win 2 courtside tickets to the @usopen Men's Finals on Sep 11. Ends Aug 30
Rafa Armani News Around The Web:
TOO FAB
JUSTJARED
Meet Tennis Champion Rafael Nadal!
Join Macys when we welcome Tennis champion Rafael Nadal! Beginning at store opening on Sunday August 21st, be among the first 200 people to purchase a pair of jeans from the Armani Jeans Collection and have your photo taken with Rafael Nadal in a private meet and greet on the 2nd Floor in the Armani Jeans Mens Shop. Plus, be one of the first 100 people to make a $150 or more Armani Jeans Collection purchase and receive an Emporio Armani Underwear brief autographed by Rafael Nadal.
| Macy's Herald Square | |
| 151 West 34th Street New York, NY 10001 |
DIRECTIONS
New Armani Video being posted via my iphone.. Will post some caps when I get home! wow!
Armani's youtube account just uploaded a video of Rafa at the Armani store in Paris, the video is just highlights of his time there..fans actually got to kiss him? *faints*
Rafael Nadal at Emporio Armani Store in Paris St. Germain
Rafael Nadal at Emporio Armani Store in Paris St. Germain
Some photos from these tweets:
Rafael Nadal aux Galeries Lafayette Paris #tennis #rafa #dédicace http://t.co/buJwc71
Pic of madhouse RT @chezcatalina Just saw Rafael Nadal at Galeries Lafayette promoting his underwear line! http://twitpic.com/4zbvnd
I was invited @ the emporio armanis event to ask questions to Rafael Nadal but I didnt dare ask ... http://yfrog.com/h8veygdj
Rafael Nadal aux Galeries Lafayette Paris #tennis #rafa #dédicace http://t.co/buJwc71
Pic of madhouse RT @chezcatalina Just saw Rafael Nadal at Galeries Lafayette promoting his underwear line! http://twitpic.com/4zbvnd
I was invited @ the emporio armanis event to ask questions to Rafael Nadal but I didnt dare ask ... http://yfrog.com/h8veygdj
Rafael Nadal will be in Paris to meet his fans at the Emporio Armani store (St. Germain) 18 May at 8pm
via Facebook

























