Benito Perez Barbadillo, representative of the tennis player, spoke on Rafa and its relation with means to the students of the School of University Studies of Real Madrid
Rafa Nadal is a recognized Madridista, who do not care proclaim it every time he's asked. But furthermore, he is one of the best players in the world. It is now consolidated at number three. Therefore, his representative, Benito Perez Barbadillo, spoke about his figure in a conference given at the EMU campus of Moraleja.The European University of Madrid, through its College School of Real Madrid, turns to sport and the media. Real Madrid has a very important role in its activities. Sample all the conferences are held, entitled "Communication and sport. The perfect team. " In them participated the representative of Rafa Nadal, he made clear that "much of his success lies in the closeness they have."
MBA students in Management of Sport Organizations "Alfredo Di Stefano", School for University Studies of Real Madrid, were waiting with sence of expectation the person who know Rafael Nadal better. It did not disappoint. Apart from his proximity he made it clear that his simplicity is also remarkable. As for his work as the representative he stressed that: "It is easy, since all I have to do is encourage what he's himself." And the ability of the Madridista tennis player is beyond doubt: "Rafa is an animal on the court" Which added to his nature, it is a perfect cocktail: "Off the court he is also a good person, for that reason the appreciation that there is for him in Spain is very good”."
The tennis player's companion also stressed his good relationship with the press, "Rafa understands that his relationship with the media is part of his job." Therefore, said: "Nadal understand the role of communication and acts accordingly." Perez Barbadillo fondly remembers what happened the day before the semifinals of the Masters in Shanghai, making clear that "No other athlete does it" And that the Mallorcan allowed allowed Spanish Press into the locker room to talk to him about what they wanted.
New technologies and social networks also play an important role in the image of the known athletes . Nadal knows this, and because of it, according the agent: "The first was to blog on the Internet to be near people, in addition, he writes himself." On the topic of social networks, Facebook takes the cake, as the Spaniard has 2,300,000 supporters. For his representative "is an incredibly great communication tool, while commercially it is also immense." This is Rafa Nadal, simple, humble and close, and besides, a great Madridista.
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